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Procell

Procell makes long-lasting batteries for businesses that help reduce maintenance needs and labor costs. We infused meme formats, humor, and a silly Battery Changer character into our content strategy to captivate wholesale distributors, hotel operators, and property managers.

For Distributors

This content aimed to remind distributors to sell Procell to their clients. 

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For Hotel Operators 

This content positioned Procell as the key to increased cost savings and hotel guest satisfaction.

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For Property Managers

This content higlighted the operational efficiency achieved with Procell batteries, reducing the need for a battery changer. 

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Agency: VaynerMedia 

CD: Jamie Shin & Kyle Janisch
ACD: Amber Wing 

Senior Art Directors: Jess Lau and Tiffany Cooper
Senior Copywriter: Myself

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