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O-I Glass

O-I Glass stands as a premier glass bottle manufacturer, renowned for its innovative packaging solutions. Our team was tasked with creating an educational video to promote Glass4Good, O-I's community-based glass recycling program.

Glass4Good

LinkedIn

O-I's primary goal for paid social campaigns was to persuade beverage brands to choose O-I's glass packaging for bottling their drinks. Despite the business-to-business (B2B) focus of the messaging, our aim was to interrupt LinkedIn feeds and resonate with both existing and prospective business owners.

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Agency: VaynerMedia

Creative Directors: Kyle Janisch & Jamie Shin

ACD: Amber Wing

Senior Art Directors: Tiffany Cooper & Jess Lau

Senior Copywriter: Myself 

Creators: Maddy Kachikian & Eleni Marinos 

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